Willow and Sage
Willow and Sage
Project Overview
Problem: The brand had a strong organic skincare concept but lacked a cohesive identity, making it feel generic and easy to overlook. Solution A clean, minimal visual system was created using a soft sage palette and refined typography. The packaging and overall direction were designed to feel calm, natural, and elevated while staying consistent across all touchpoints. Result Willow & Sage now feels like a modern, premium skincare brand with a clear, cohesive presence that builds trust and stands out.
Problem: The brand had a strong organic skincare concept but lacked a cohesive identity, making it feel generic and easy to overlook. Solution A clean, minimal visual system was created using a soft sage palette and refined typography. The packaging and overall direction were designed to feel calm, natural, and elevated while staying consistent across all touchpoints. Result Willow & Sage now feels like a modern, premium skincare brand with a clear, cohesive presence that builds trust and stands out.
Problem: The brand had a strong organic skincare concept but lacked a cohesive identity, making it feel generic and easy to overlook. Solution A clean, minimal visual system was created using a soft sage palette and refined typography. The packaging and overall direction were designed to feel calm, natural, and elevated while staying consistent across all touchpoints. Result Willow & Sage now feels like a modern, premium skincare brand with a clear, cohesive presence that builds trust and stands out.
Project Type
Skincare Brand Identity
Year
2025
My Role
Brand Designer
Client
Willow and Sage
