Infrusia Green Tea

for this project, i designed the brand identity for infrusia, a fruit-infused green tea brand for modern, wellness-minded consumers. the concept centers on balancing the natural benefits of green tea with vibrant fruit flavors. my goal was to create a fresh, modern, and sophisticated identity that appeals to adults aged 25–35. the visual system uses clean typography and fruit-inspired color palettes to represent different flavors while keeping the brand cohesive. the tagline, “where fruit meets green,” captures the core idea of the brand, bringing together refreshing fruit with the calm, natural essence of green tea.t clutter.