
project overview
This project is a conceptual energy drink brand built around bold flavor expression and striking packaging design. The identity combines illustrated fruits and berries to represent each flavor, creating a vibrant and cohesive visual system across the product line. The packaging design is elevated with realistic lighting effects, adding depth and intensity to the cans while enhancing shelf presence. This contrast between illustration and realism creates a dynamic, eye-catching aesthetic. This project highlights my skills in branding, packaging design, and visual storytelling, showcasing my ability to develop a cohesive product identity from concept to execution.
project type
Packaging Design & Brand Identity
year
2024
my role
Brand & Packaging Designer







